The Difference Between Marketing and Advertising
Marketing and advertising are closely related concepts, but they have distinct differences.
Here's a breakdown of each and what business owners need to know:
Marketing
Marketing is a comprehensive term encompassing creating, communicating, and delivering value to customers. All the activities involved in strategically promoting and selling a product or service to achieve business objectives are considered marketing.
Elements of marketing include:
market research
target audience identification
branding
advertising
the customer journey
& more
The primary goal of marketing is to understand the needs and wants of the target audience, create products or services that fulfill those needs, and build strong long-term relationships with customers to foster loyalty and retention.
Advertising
Advertising is a specific component of marketing and refers to the paid form of communication promoting an organization, product or service. Organizations pay to have their promotional messages reach a target audience through various advertising channels.
Examples of advertising include:
television
radio
print
billboards
digital advertising
social media ads
& more
The primary goal of advertising is to increase brand visibility, drive sales, and influence consumer behaviour by delivering persuasive and compelling messages about a product or service.
Key Differences Between Marketing and Advertising:
Marketing is the strategy // Advertising is the tactic
Marketing focuses on long-term relationship-building // Advertising focuses on short-term promotion
Marketing is the holistic scope of an organization's communication // Advertising is the direct approach to communication
Evoke helps clients develop a marketing strategy that aligns with their brand and values as a business. We believe in making educated decisions on what advertising channels work best with a client’s strategy and budget.
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